BrandTalk for communications teams
BrandTalk helps a communications team write on brand, check a message against what the organisation has actually said, and answer the questions that keep coming back.
Last updated
What changes
Communications answers for the whole organisation, often on short notice, and has to be right.
BrandTalk starts every draft and every answer from the organisation’s own material, and shows which document it used.
Questions communications teams ask
Can it draft a statement or a post?
Yes. It writes first drafts from your material, in your voice. A person edits and decides what goes out.
How do we avoid saying something that is not true?
BrandTalk does not simply agree with a claim about the company. It checks it against your material and says so when the material does not support it.
Can it answer the questions we get again and again?
Put it on your intranet as a widget and people get an answer, with its source, without writing to you.
Can it review a presentation?
Yes. Share a presentation and ask whether it follows your brand.
Can we see what people are asking?
Yes. Administrators see what has been asked and what BrandTalk could not find in the material.