BrandTalk for marketing teams
BrandTalk lets a marketing team ask its brand guidelines, strategy and campaign material in plain language, and get first drafts written in the brand’s own voice from the same material.
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What changes
A lot of marketing is looking things up: the approved wording, last year’s brief, which logo to use, who signed it off.
BrandTalk answers those questions in seconds and shows the document each answer came from, so the person asking can check it.
Questions marketing teams ask
Can it write in our tone of voice?
Yes. You describe the tone once, in plain words, and BrandTalk writes in it. It also reads your own material, so a draft starts from what the brand has actually said.
How do I know a draft is on brand?
Every answer shows which documents it used. If something is not in your material, BrandTalk says so instead of guessing.
Can it help with a brief or a visual?
It can write a brief from your strategy and make a first brand visual. A person decides what is used.
Does it replace the brand guidelines?
No. The guidelines stay where they are and stay the source. BrandTalk is the fastest way to ask them questions.
What do we need to start?
The material you already have: brand guidelines, strategy, tone of voice, product information. Upload it, and ask.