BrandTalk for brand teams
BrandTalk gives a brand team one place where the brand can be asked what it stands for, so everyone else gets the same answer without having to ask the brand team.
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What changes
A brand team is asked the same things again and again, by people who each want the answer a little differently.
With BrandTalk everyone asks the same material, so everyone gets the same answer, in the same voice, with the source shown.
Questions brand teams ask
Can it keep the brand consistent across teams?
It answers every team from the same material, in the voice you describe. The answer does not depend on who happened to be asked.
What happens when two documents disagree?
BrandTalk notices when two documents say different things and asks an administrator which one applies, instead of choosing silently.
Can we correct an answer?
Yes. When someone tells BrandTalk something new, an administrator sees it and decides whether it applies.
Does it know our visual identity?
It can read your identity material and use it when it writes a brief or makes a first visual. A person decides what is used.
Who decides what BrandTalk knows?
You do. It answers from the material your administrators add, and nothing else. They can see what people asked and what BrandTalk could not find.